Texas RockFest in Austin, originally known as The Heart of Texas Quadruple Bypass Music Festival, is purposely scheduled to coincide with SXSW when the music world descends on Austin.
The festival, which originated in 2000, is not affiliated with SXSW. On the contrary, it's more of an in your face antithesis to Austin's premier music festival (see festival organizer/promoter Adam Brewer's introduction of Austin band YAYO in video #2 below).
The purpose of the festival is to promote some of the best independent and unsigned Austin and regional alternative rock acts during the week when the entire music industry has its full attention on Austin.
The 5 day event has grown to now (2011) include hundreds of performers playing 30 minute sets at six downtown (and outdoor) locations: Pure Lounge, Blue Moon, The Dorm Room, Fuel, and a couple of outdoor stages still to be announced.
The best part? No cover and no wristbands.
2011 Texas RockFest Schedule and Band List
The 2011 schedule and official band list is still pending. This page will be updated as soon as the information is released.